Introduced in the late 1990s, Lay’s WOW Chips were marketed as fat-free, thanks to a controversial fat substitute called Olestra. These chips tasted nearly identical to regular Lay’s, Ruffles, and ...

P&G is test marketing its own product, Pringles, and Frito-Lay has moved on to larger test markets. Incidentally, Frito-Lay has changed the name of the chips from Max to Wow.

All Frito-Lay "light" brands will now contain an oval-shaped Olean logo, and a banner reading "made with Olestra." The back of chip packages also will contain a statement explaining that Olean is ...

There's one thing I've come to know about Lay's: The brand is constantly releasing new (often limited-edition) bags of chips. We, at The Kitchn, have been on the beat for a while now, covering the ...