Email list management needs to be at the core of your email marketing strategy. By maintaining a list of engaged subscribers, you can create content and offers that speak directly to your audience ...

Outstanding email marketing designs have long been an integral part of marketing campaigns—like with Amazon, Nintendo, Spotify, Netflix. These companies are known for their emails that we can ...

Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital ...

Email continues to do so much of the heavy lifting for marketers, creating and maintaining long-lasting customer relationships. Email is most effective at inspiring customers to take action, and it ...

1. Segment your email lists. “You may have subscribers who are interested in different types of emails, such as coupons, events or news, but not necessarily all three,” says Sarah Vandenberg ...

2. Narrow Down Your Ideal Audience The list cannot be taken to the bank. Marketers need to be like doctors. In the long run, you are better off if you can solve the pain of a small group. Thus ...

How to: Build an email list Email marketing doesn’t work unless you have a list of people who you know are interested in your product. Therefore, the first step is to begin collecting email ...

With many companies still cost-conscious about marketing, the Web presents a perfect opportunity for marketers to maximize the power of events and quantify returns. The interactive and direct nature ...