Under Armour is toning down its logo placement on some key shoe silhouettes as it looks to get consumers interested in wearing its shoes outside of the gym. For example, Under Armour’s Forge 96 ...

This Memorial Day weekend, if your eyes can keep up, you’ll see more logos flying across your television screen than, perhaps, during any other weekend on the calendar. That’s because all told among ...

The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study that finds that luxury brands ...

The majority of British adults do not recognise the TV product placement warning logo introduced by Ofcom earlier this year, despite a major awareness campaign aired by broadcasters. Product placement ...

Broadcasters must, by law, display the “P” logo for three seconds at the start and end of programmes and after any advertising breaks where brands feature paid-for-references. The logo can be slightly ...

Ofcom has today unveiled the logo that broadcasters must use to warn viewers that UK-produced programmes contain product placement. From February 28, British television shows will be able to show ...

The new Britney Spears video ‘Hold It Against Me‘ is a great example of blatant product placement and how advertising in now using movies and TV programs for product advertising in a big way. Product ...

Product placement will be introduced on UK TV programmes on 28 February TV channels must broadcast a new logo for three seconds at the start and end of shows which have been paid to include products, ...