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American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

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A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of margin dressed up as a customer strategy. If the industry wants to stay relevant ...

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American Airlines, the largest airline in the United States, has announced a significant change to its loyalty program.

Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets ...

Members of the carrier's AAdvantage loyalty program no longer earn miles or status points when purchasing a basic ticket.