— Rice-A-Roni, a dry pasta brand of the Quaker Oats Co., is expanding into the macaroni and cheese aisle with two new products in this category: Mac-A-Roni and Simply Pure Deliciousness Mac-A-Roni.

Rice-A-Roni is entering the macaroni and cheese market with two new offerings: Mac-A-Roni and Simply Pure Deliciousness Mac-A-Roni. According to the brand, Mac-A-Roni is "creamy, cheesy and tastes ...

Meanwhile, Goodles and Mac-A-Roni, a newly released spinoff of PepsiCo’s Rice-A-Roni, have seen the most share growth this past year, Numerator’s data shows, further posing a problem to Kraft ...