The Gist Essential insights. Consumer research offers crucial insights into customer needs, trends and purchasing behavior, guiding effective marketing strategies. Strategic tools.

What sets Hootology apart is the ability to understand the “why” behind the irrational human mind, at scale, to provide more ...

The automotive market is a good example of the power of incentives. For as long as we can remember, it has relied heavily on incentives to drive purchases. As another example, consider the ...

Journal of Economic Behavior & Organisation (2016). [5] Personal research, second opinions, and the diagnostic effort of experts. Journal of Economic Behavior & Organisation (2019).

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as ...

According to research, 85% of consumer decisions are not made consciously. Neuromarketing offers access to this territory for a deeper analysis of consumer preferences and behavior.

Indranil Goswami Associate Professor of Marketing Expertise: motivation and self-control; incentive policies; charitable giving and pro-social behavior; cognitive biases; deadlines and procrastination ...

Marketing is more than just promotion or product sales; it is a strategic, ongoing process that involves understanding market dynamics, anticipating customer needs, and delivering value in a manner ...

WU Shaozhi, An Empirical Research on Social Media Marketing and Consumer Responses, The Kyoto Economic Review, Vol. 87, No. 182 (December 2020), pp. 34-63 ...

NEW YORK — Consumer behavior will remain difficult to map out in 2023, but the lingering effects of the pandemic could clue marketers in on what’s to come in the months ahead, said Mark Mathews, vice ...

The Bureau of Market Research (BMR) has released its latest flagship study, Consumer Market Outlook for 2025 to 2027, ...