The rise of social networks, search engines and mobile devices has given rise to a new mobile engagement loop that brands simply cannot ignore. Brands need to apply a new model to align with ...

The traditional marketing funnel no longer works for the modern customer journey because it makes assumptions about consumer behavior that are great in theory but not reflective of reality. Marketing ...

There is nothing as constant as change. Video killed the radio star. Streaming is (slowly) killing network TV. And Gen Z is killing off the traditional linear marketing funnel. Why? Because media ...

Marketing tips feel like a dime a dozen these days. The ability to develop a strategy that establishes a customer experience is challenged by the onslaught of tips and tool recommendations that appear ...

The sales funnel (or pipeline) is a well-known graphic as well as diagnostic tool. It depicts the sales process and its attendant sales stages, and it is especially common in the business-to-business ...

Consumers do not make linear journeys through the purchase funnel, but instead might usefully be depicted as sitting within a “trust loop”, public relations consultancy Edelman has argued. Marketers ...