While marketing and advertising are quite effective during product/service launches, I find that a companion PR program is always a good idea so that you can establish that sense of trust and ...

Marketing alone isn’t necessarily strategic and thoughtful. PR, however, is all about strategy and creating a communication plan and playbook to grow your influence methodically.

When that happens, PR and marketing teams can harness each others' strengths to generate positive press and sales leads for a company, ultimately leading to a flourishing business. I've come up with ...

One of the challenges for all of us in marketing today is how rapidly the terrain is changing. Once neat dividing lines are blurring – for example, for the last few years at Cannes it has been ...

Stay connected with TTG Media's Noticeboard – your go-to space for industry updates, announcements, and community news from ...

Digital marketing and public relations (PR) are two distinct disciplines, but combined, they can pack a mean punch. While you need unique strategies for each approach, they can work together to ...

There’s nothing wrong with needing outside help. “Of all the marketing activities to outsource, PR would be top of my list,” said Mark Allwood, CEO of GlobalX UK.

Local business leaders in the public relations and communications space discuss how emerging technologies, such as AI, are impacting the way they do business.

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...

Aro PR and Marketing – Raising the profile of advanced engineering and scientific companies Aro’s mission is to harness the power of strategy, marketing, and PR to make a significant contribution to ...

I'm based at UK inbound marketing agency Tomorrow People, working on online PR and blogger outreach for a variety of clients. I'm a keen advocate of content and social media in building quality ...