Meta announced it is opening up Meta Lab, a pop-up experiential retail space for its Ray-Ban Meta Smart Glasses starting November 8th in Los Angeles. The temporary store will be around through the end of the year and allow customers to try out the glasses and customize their glasses cases as they shop.

Ray-Ban Meta smartglasses are already pretty fashionable, as they look nearly identical to a few of EssilorLuxottica’s best-selling sunglasses, albeit with the inclusion of neatly integrated cameras,

Meta is entering the retail space with a new pop-up dedicated to the Ray-Ban glasses. It opens November 8, and runs until December 31, in Los Angeles. At Connect 2024, Meta’s big press event, it gave a small peek into what the store will look like but is now bringing it to the public.

Back in my day, smart glasses turned you into a social pariah. In 2013, Google's ill-fated smart glasses, Google Glass, were released unto the world, inadvertently entering the term "Glasshole" into our collective lexicon.

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