However, branded clothing for toddlers is one of the things the middle class think are status symbols that mean nothing to ...

In the competitive world of sports apparel, the Swiss brand On is making waves. Characterized by impressive growth, On is challenging industry norms typically dominated by giants like Adidas and Nike.

Thankfully for those feeling the pinch, when it comes to middle-class status symbols, it’s not simply about the spend. “Smaller, thoughtful purchases can signify cultural capital,” adds Mair.