Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

and in this piece I would like to focus on how retailers are losing the millennial marketing game. I’ve been speaking and writing about millennials for a while, and with good reason. By 2020 ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

Here, we explore seven compelling reasons millennials are making this change, reflecting on how these premium cards better ...

In terms of marketing, millennials and members of Generation Z are often conflated. While both generations consist of younger individuals, there is a significant age difference. The millennial age ...

The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Certain pockets of moms, such as multicultural or new parents are even more receptive to mobile marketing than other demographics (see story). At the same time, targeting is trickier with millennial ...

Retailers should connect with their lifestyle while highlighting product reliability, exceptional customer service, and ...

Joel Steckel, a marketing professor at New York University, told me marketers have to talk differently to millennials than they did generations past because the context around them is different ...

Millennial Matrix Media is a Denver-based marketing agency that specializes in creating dynamic, results-driven digital ...

The Millennial generation in the UK has swelled to more than 13.8 million members (the youngest of which will have recently turned 17). With such a large group to target, marketers need cost-effective ...

After being laid off from her tech job, the woman told Newsweek that she took a minimum-wage position, and her dad was fully in.