Reaching multiple generations doesn't have to be a challenge. Learn how to craft a unified, data-driven marketing strategy ...

As consumers, millennials’ relationships with brands and how they choose to do business has been truly enigmatic to most. In regards to their shopping habits, they are unlike any generation ...

Coca-Cola, Kentucky Fried Chicken and Urban Outfitters are among a growing number of brands tackling mobile and user-generated content to connect to marketing-averse millennials. With more marketers ...

Gift 5 articles to anyone you choose each month when you subscribe. Ahead of launching their new sunscreen brand Ultra Violette onto shelves and into social media feeds, Ava Chandler-Matthews and ...

Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer. Connecting with this demographic is not easy. As the first digitally native generation, ...

At about 80 million strong, the millennial generation, which comprises those born between 1980 and the early 2000s, is the largest generational cohort in US history. As this diverse demographic group ...

How marketers are exploiting an entire generation's fear of adulting. There comes a point in every woman's life when she has to give up on jeans. Not on wearing them altogether — though that's ...

Millennial moms are a lucrative demographic for mobile marketers, but brands need to shift from pushing aggressive coupons and offers to using more content-heavy strategies to win over this group.

Here, we explore seven compelling reasons millennials are making this change, reflecting on how these premium cards better ...

Millennial Matrix Media is a Denver-based marketing agency that specializes in creating dynamic, results-driven digital ...