Evercore analysts found that a surprising number of people like Google's new AI search.

Snap has signed a $400 million deal with Perplexity to use its AI search engine in Snapchat, Bloomberg reported on Wednesday. Under the terms of the agreement, Perplexity will reportedly pay Snap a ...

Microsoft is combining the artificial intelligence from OpenAI’s ChatGPT with its own search engine Bing. CEO Satya Nadella ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which tactics continue to perform ...

A fundamental shift in search behavior is underway, and many e-commerce executives are missing it entirely. While brands ...

Semrush’s new AI Visibility Awards reveal which brands are winning trust — and share of voice — in AI-generated search ...

Google’s (GOOG) (GOOGL) new AI search tool to build a comprehensive travel itinerary is weighing on travel-related stocks with shares of Expedia (EXPE), Booking Holdings (BKNG), and Tripadvisor (TRIP) ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Cloudflare's Year in Review shows Googlebot crawled 200 times more pages than PerplexityBot. Global Internet traffic grew 19% ...

The Japan Fair Trade Commission plans to conduct a fact-finding investigation into search engines that use generative artificial intelligence. It is expected to target companies such as Japanese tech ...

Data storage pioneer NetApp Inc. is building on its vision of an “intelligent data infrastructure” platform that’s fit for the artificial intelligence era with the launch of its new AI Data Engine.