Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
The Desk on MSN1d
Broadcast, cable TV continue to top Nielsen’s The Gauge
Linear TV captured more than 46 percent of total TV time in December, compared with streaming's 43 percent. This article, ...
MediaPost1d
MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
"This effort marks the first time MRC has accredited a hybrid panel/Big Data product inclusive of persons level estimates," George Ivie, CEO/executive director of the MRC.
TV Technology1d
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...