Sixty percent of marketers used a Nielsen alternative in 2024, although they may have used Nielsen as well, according to a ...

Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.

According to a Nielsen survey, millennials cited technology use as the most defining characteristic of their generation, over other factors like music, pop-culture consumption, and liberal mindset.

Consumer-survey company Nielsen was commissioned by Mips, a helmet safety technology company, to conduct the survey. Roughly 1,000 people in the United States were surveyed, all of whom had bought ...