For footwear fans, the first thing that springs to mind when they hear “Air Jordans” is basketball. It makes sense, seeing as ...
A recent advertisement by the Japanese arm of Nike Inc. has been lauded for sending an inspirational message about using sports to help overcome an identity crisis. Others, however, have blasted ...
Nike's You Can't Stop Sports global platform was born from the belief that sports can change the world. One issue there was the very small sports population in Japan compared with Western countries.