There’s a new generation of young startup founders who are not only chasing unicorns: they’re chasing purpose. Whether it’s ...

If leveraged strategically, however, financial statements can become much more—a powerful tool to convey a nonprofit’s mission, values and impact. Nonprofits’ storytelling strategies should ...

Via its mission statement, the company is speaking directly to consumers who are seeking a personal experience. 4. audiochuck “Creating top-of-the-line content that drives advocacy and change.” ...

Our corporate mission statements are guiding principles that will live longer than we anticipate, affecting the actions of ...