Hodkinson didn't care for the Famous Players name, so he settled on a new one: Paramount. Needing a logo, Hodkinson sat down at his desk and drew a mountain on the blotter paper, adding a halo of ...

Las Vegas couldn’t come to the mountain, so Paramount brought the mountain to Las Vegas. The snow-capped peak that’s taken over the Mirage volcano, a tribute to the Paramount logo, is just for ...

The one-minute, 58-second "Hail Patrick" ad, from creative agency Droga5, is the 15th commercial in the "A Mountain of Entertainment" series. Paramount+ first introduced "Paramount Mountain" three ...