Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

A poster outside an enlistment office in Newark, N. J. had to be taken down last week. Reason: It was too effective. Its screaming eagle and covey of zooming pursuit planes made every recruit want to ...

MINNEAPOLIS (WCCO) --Facebook brings in most of its money from advertising. Last year, the social media site made $40 billion, mostly from ads tailored specifically to users. But, with all the ads out ...

This is a preview. Log in through your library . Abstract Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that ...

Research on the comparative effects of different advertising media has to a large extent focused on the persuasive effectiveness of different media such as print, radio and television (Wright 1974; ...