In the fast-paced digital age, marketers are often seen as strategists, data analysts, and content creators rolled into one.

Persuasive promotional activities are used to change a buyer's attitude or convince them to buy your product or service. You also need to use persuasive promotion strategies to explain how your ...

Persuasive advertising often uses more trickery and flash than informative advertising. The advertising may use beautiful or famous people in marketing campaigns to encourage consumers to ...

When we understand some of the most effective marketing techniques, it’s easier to resist them, but knowledge alone isn’t enough to shield us from their persuasive power.

Even in the digital age, combining theory and practice means that digital marketing teams are able to create persuasive messaging that entices consumers, and improves social acceptability.

Because I may never finish or publish the book, but am getting such good stuff from my e-mail queries, I’m going to reprint some of the best persuasion techniques I’ve collected in this column.

Today, many types of marketing strategies rely on visuals at least as much as text. In some cases, you can increase the effectiveness of a strong header as discussed above with a compelling image.

Leverage this copy in your messaging. When used consistently across various marketing channels, it can differentiate you from the competition, as it sheds light on why your customers trust you.