Not only do they look like incandescent bulbs before they’re even turned on, the new clear LED bulbs also cast a warm 40-watt glow. So hidden behind a lampshade, since they’re sized and shaped ...

Philips apparently suspects that's the case, hence the new Philips Clear LED, a 40W-equivalent bulb that looks to the casual glance just like a regular, old-fashioned light.

Philips thinks it has just the thing with its new Clear LED, a 40W replacement bulb which the Dutch company promises will mimic the "elegant shape and sparkling light" of traditional incandescents.

Philips’ newest clear LED bulb is the perfect replacement anywhere you use a 40W bulb, with a warm 2700k glow and the same size as the A60 bulb shape. The bulb has a 470 lumens output so it ...

It features a 2700K color temperature, which is a warm white light, similar to the color of most incandescent bulbs. Philips plans to release the bulbs in July, with an MSRP of €8.99 (about US$12).

Philips' Master LED bulbs may well have been forgotten in the US -- as far as we can tell, they never showed up for that hot date last July -- but it's hard to be miffed when the company's new ...