A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Loyalty programs that include the concept of “surprise and delight”— rewards that are not directly tied to specific spending or points goals — are helping some restaurant operators drive excitement ...

They say all good things come to an end, and that's what is about to happen to My Nintendo Gold Points as Nintendo has decided to call time on the popular points-based loyalty program. Beginning on ...