Logistics companies depend greatly on accuracy, timeliness and efficiency to meet distribution and customer demands. The use of predictive analytics, however, is changing the game for this industry ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...

Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

Professor Ed Malthouse talks about his approach to teaching this vital skill as he takes over as the new instructor of the MSiA program’s introductory class. The best way to understand the importance ...

I’m excited to head up the predictive analytics team within the HDR consulting group. However, I’m not sure people know what predictive analytics is, or who does it, or what it’s used for. As HDR’s ...

Marketers are constantly thinking of new and more efficient ways to engage with their customers. According to “How Predictive Analytics Helps Cox Communication Tune in to Customers,” a Forbes Insights ...

Digital transformation requires companies to be nimbler, more proactive, and more responsive to customers. Our always-on culture has begotten the need for always-available data. Meanwhile, the ...

Artificial intelligence-powered predictive analytics tools can improve hospital operations by optimizing capacity demands, alerting care teams of patients who may be at risk for adverse events and ...