Shares of household products giant Procter & Gamble ( PG 3.02%) were gaining today after the maker of Crest toothpaste and Gillette razors posted another solid earnings report, edging out analyst estimates. As of 10:18 a.m. ET, the stock was up 2.7%. Broader gains in the market also likely helped push the stock higher.

More consumers are purchasing goods in bulk, the retailer says. It's one way shoppers are coping with lingering inflation anxieties.

Shares of Tide and Pampers parent Procter & Gamble rose Wednesday after the consumer goods giant posted fiscal 2025 second-quarter net sales that topped Wall Street estimates.