This vote promotion from Mark’s Work Wearhouse is the perfect example. It required participants to vote on which Mark’s product they would want for Christmas this year in order to be entered ...

Launching over 50 products globally is a voyage that tests every facet of marketing insight, from understanding diverse ...

Presenting complex technology in simple and engaging terms starts by understanding your audience and their level of tech ...

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...

We talked to the director of product AI at HubSpot to learn more about how small businesses are using AI and what impact it's ...

But what makes it stand out is that it provides the data and insights that underlie the ability to get experiences right - ...

The international vice-president of marketing at the audio equipment maker’s parent company, Harman, tells Tim Healey that it ...

The modern market offers a wide range of products and services, making it challenging for consumers to find the best price.

Small businesses are often hailed as the lifeblood of the economy, driving innovation and creating jobs across industries.

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Available online ahead of publication in the Journal of Marketing, the study found that businesses can use anatomical ...

MrBeast has broken his social media silence since the controversy regarding Ava Kris Tyson to address criticism of Lunchly.