When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Loyalty marketing rewards customers for their repeat purchases or interactions with a brand. Loyalty marketing is big business and increasing in importance. According to a 2024 report on the loyalty ...

Family Express is among the retailers that have evolved their platforms to integrate the right capabilities. The challenge is to create a program that surfaces in the sea of loyalty programs that are ...

Royal Caribbean Group has announced the introduction of Points Choice, part of a new program designed to give loyal guests ...

Thanks to Mastercard’s SessionM platform, OCTO will offer valuable incentives to more responsible drivers while increasing customer engagement and loyalty to insurance companies. MILAN--(BUSINESS WIRE ...

Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

In the competitive world of online casinos, operators constantly seek ways to reward and retain their most dedicated players.

NBA brothers Jalen and Cody Williams star in the Lids campaign to promote the new Access Pass loyalty program. (Image courtesy Lids) Headwear brands Lids has introduced a refreshed rewards program ...

Promotional offers and loyalty programs are increasingly targeted by fraudsters, and tactics like fake accounts, bot-driven redemptions, referral exploitation, and loyalty point fraud drain marketing ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...