Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns ...

One of the primary goals of marketing is to capture and hold the attention of the public. Campaigns that do this successfully not only raise the visibility of a company's brand, but also place the ...

The second season of “Bowlmates” arrives with more episodes and a bigger focus on cross-promotion on the chain's main social ...

Every day, publishers and authors alike are asking a major question: How do we sell more books? As a bestselling author and owner of a self-publishing company, I’ve seen the problem from both sides of ...

Opinions expressed by Entrepreneur contributors are their own. Whether you own a small or large company, effective marketing is critical for product promotions. Apart from creating brand awareness and ...

A business person has to keep on thinking almost all the time. He has to think not only about the profit and loss of his business but also about expanding the business. Businesses have to keep on ...