As your small business grows, you'll be involved with specialized marketing communications, including public relations, advertising, social media campaigns, promotions and sponsorships. In the ...

Public relations is how a company interacts with the public, maintains ties to its community and gets important company information out to consumers and other interested parties. A small business ...

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

Opinions expressed by Entrepreneur contributors are their own. Public relations (PR) plays a pivotal role in shaping a company’s image, managing its reputation and building strong relationships with ...

Public relations builds trust by focusing on audience needs, not self-promotion. Niche PR tactics can achieve a greater impact than mass media outreach. Authenticity and openness are key for engaging ...

The public relations industry does a terrible job of public relations. Very few people can explain what people in public relations really do. If you’re a cop, a construction worker or a cowboy, ...