Are public relations and publicity the same thing when it comes to brand management? Definitely not, according to a recent overview of the two approaches from Media Update. An infographic (below) ...

What changes will have a big impact on influencer marketing this year? An infographic (below) from SocialPubli outlines the shifts that the firm believes will dominate influencer marketing in 2022.

Lucky Gallano is an online marketing consultant. He enjoys sharing his research and experiences through blogging and his articles predominantly appear on business and marketing websites. If you know ...

Infographics have increased in popularity as a marketing tool in recent years – but what’s the key to making them work for you? Claire Weekes investigates As a marketer you’ve probably come across the ...