Businesses generate a wide variety of marketing materials subject to copyright. They want to make sure they own the copyright to their own materials while not ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

While digital marketing is a significant focal point on the business landscape, print marketing–which started nearly 200 years ago–remains a robust marketing tool. Whether it’s trade shows, in-person ...

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

What goals do physical printed marketing materials such as brochures, direct mail, and posters help businesses accomplish? What are the biggest issues businesses face when incorporating printed ...

Kansas Athletics produces publicity materials not only as a means of providing the media with vital information about the athletics program, but also to stimulate support for its athletics programs ...

It's a reality of modern law enforcement that agencies have to focus on branding and marketing for both public relations and recruiting. An embroidered shirt from 511 Tactical, challenge coin from ...

Maybe I’m old-fashioned, but the quality and permissiveness of some of the publicity materials I have received recently from various media companies are pushing the boundaries of good taste (to put it ...