The global market for Social Media Analytics was valued at US$6.4 Billion in 2024 and is projected to reach US$21.6 Billion by 2030, growing at a CAGR of 22.5% from 2024 to 2030. This comprehensive ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Oktopost has launched a new integration with Microsoft Power BI to help B2B organizations incorporate social media data into their broader analytics ecosystem. With this integration, organizations can ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Global advertising expenditure has surpassed the $1 trillion mark for the first time. Digital advertising continues to dominate this growth, with digital channels encompassing search and social media ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

A new report by the Children's Advocacy Institute, part of the University of San Diego School of Law, says that some of the world's major social media companies may be defying California law.

John Chell, now the Police Department’s top uniformed officer, and other top officials behaved irresponsibly on social media, according to the Department of Investigation. By Maia Coleman The New York ...