Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...
Rockstar Energy follows in a distant third, surpassing Celsius, Capitol Hill’s most popular brand. Join the conversation: Do you personally consume energy drinks? Caffeine may fuel energy drinks, but ...
Although Monster included common energy-drink ingredients, like B vitamins and taurine, it had a lower amount than some of the other drinks, like Rockstar. Taste: Out of all the energy drinks ...
Charley Hull has added another sponsor to her list. One of the most well-known LPGA Tour golfers, Hull has a long list of big ...
"LPGA fans are twice as likely than the average consumer to choose Rockstar," said Steve Mateus, brand's director of sports ...
PepsiCo launched Rockstar in Argentina in January of 2021 after the brand purchased the beverage's licenses for € 3.4 billion in March of the previous year. Categories: Investments , Uruguay ...