The next time you watch a video on YouTube you might find yourself viewing a Rolex advertisement before the content you meant to see. Ads on YouTube are nothing new but Rolex's participation as a ...

Bill Paxton, the Emmy-winning actor who was most famous for his roles in “Titanic” and “Apollo 13,” got one more appearance on the screen during the Oscars on Sunday night, thanks to a Rolex ad that ...

In April, Rolex appeared to tease the Land-Dweller – its first genuinely new watch line in years – via a carefully ...

Rolex is the first—and often the only—watch brand people think of when it comes to high-end timepieces. But beyond that instant recognition, Rolex has become a broad cultural touchstone with symbolic ...

At Watches and Wonders 2025, Rolex dropped what many had predicted—and few were ready for. The Oyster Perpetual Land-Dweller is the brand’s first all-new model line since the Sky-Dweller in 2012 and ...