If you're on the content bandwagon but don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: You might be spending thousands on blog posts ...

One of the most important metrics to measure is customer lifetime value (CLV). Customer lifetime value can be described as the total profit that a company can expect to generate from a customer ...

The CLV has long roots. It was first broached in 1999 at an unofficial meeting between the then-leaders of the three countries—including Hun Sen himself—as a way to strengthen stability and ...