The new software, unveiled at the company's SAP Influencer Summit conference in Boston, also offers streamlined sales, marketing and customer service business processes, said Bob Stutz, SAP senior VP ...

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...