Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft ...

There are many hard pills to swallow in life and business. Let me share one with you. As much as you want it to be true, having an online store powered by Shopify doesn’t automatically entail success.

Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...