Droga was also one of the last “Mad Men” to put his own name on the door of an agency when he founded Droga5 in 2006. He had spent the two decades prior working as a precocious copywriter and ...

David Droga is a legendary advertising creative and executive. He’s also CEO of Accenture Song, one of the largest advertising and marketing services firms on the planet. For those two reasons ...

Droga says that he doesn’t see the traditional ad holding companies as competition, but they absolutely are. I think he says that because his vision for where he wants Song to go isn’t ...

Droga’s ideas helped to transform Accenture Song and accelerated the company’s growth. As CEO, he introduced an operating model that merged creativity, design, technology, AI, data, and ...

Droga justified its preservation, saying, “It’s the only global brand agency that we have, it’s recognized by clients and talent everywhere." ...

David Droga Wikimedia It may be the biggest bombshell on Madison Avenue since Publicis and Omnicom announced their merger in 2013, or at least since they called it off a year later: David Droga ...

Droga has shared with Ad Age that he thought that “Interactive” was too functional a term, and generic. Instead, he was looking for a name that should stand for the culture of the agency.

Accenture Song Americas Lead Ndidi Oteh to Succeed Droga as CEO in new fiscal year starting Sept. 1, 2025 NEW YORK, May 28, 2025--(BUSINESS WIRE)--Accenture (NYSE: ACN) today announced that after ...