Instead it was a plus-size mannequin, one which reflected the fact that the average US dress size is a 16. It looked uncannily human, perhaps because it was shaped like most humans.

Debenhams director Ed Watson said: "The average British woman is a size 16, but the high street has been showing them clothing on a mannequin that is three sizes smaller - until now.

MP Jo Swinson at the launch of Debenhams size 16 mannequin range, Oxford Street, London. Slender models and clothes draped over stick-thin mannequins in shops have long caused women untold anguish.

The average American woman wears a size 16 to 18, so when Nike launched a plus-size collection of fitness wear in 2017, then introduced plus-size mannequins in select North American stores the ...

A UK department store has replaced hundreds of its super-skinny mannequins with curvier size 16 versions. | Australian Women's Weekly content brought to you by Now to Love ...

The average American woman wears a size 16 to 18, so when Nike launched a plus-size collection of fitness wear in 2017, then introduced plus-size mannequins in select North American stores the ...

Nike has given its flagship Oxford Street store a makeover, unveiling a new women's floor which features plus-size and para-sport mannequins for the first time. The latest move is a further step ...

"The new Nike mannequin is not size 12, which is healthy, or even 16 — a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat," Gold wrote.

The average woman there is a size 16, but the majority of stores use size 10 mannequins to model their clothes, Isabel Cavill, apparel and luxury analyst at Planet Retail, told CNBC.

"The new Nike mannequin is not size 12, which is healthy, or even 16 — a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat," Gold wrote.

On TODAY’s Trending, Target Australia announced that it will be introducing size 16 mannequins to stores around the country.Sept. 12, 2015 ...

Swinson attended the debut of size 16 mannequins at Debenhams, a major U.K department store, in 2013; and in 2014, JCPenney made headlines with mannequins that included a variety of styles modeled ...