A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

What Is AI in Social Media? AI has had a significant impact on social media by enabling AI tools to analyze customer behavior and tailor content based on those results to optimize marketing campaigns.

Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

In today’s fast-paced digital landscape, effective social media marketing demands more than just eye-catching visuals or aggressive advertising, it calls for authentic storytelling. As brands ...

Social media has provided multiple platforms where businesses can brand, advertise and ingratiate themselves with their ...

The owl was later revived after Duolingo users generated over 50 billion experience points by completing learning tasks in the app. Along with generating user engagement in the app, Duolingo measures ...

Dive Brief: Heineken is pushing consumers to unplug from social media with a new global campaign, “Social off Socials,” per details shared with Marketing Dive. The campaign includes partnerships with ...

The Bobcats at the Super Bowl campaign won Best Social Media Campaign in the 2025 PhotoShelter Storyteller Awards, with Eli Burris also recognized as a finalist for Sports Storyteller of the Year.

Australian marketing agency Komodo is launching 'The Journey,' a gamified travel marketing platform in Singapore. The platform targets millennials and Gen Z, who prefer social media for travel ...