Bridal makeup needs to make you feel confident, comfortable, and camera-ready from the ceremony to the last dance. But ...

If professional makeup is in your budget and you want to work with someone who can execute flawless makeup under the stress and pressure of a wedding day, then take the time to find an artist who ...

While black lashes have been the standard, modern beauty trends like the no-makeup makeup look are favoring a softer approach, which is why brown mascara should be on your radar. It’s ...

Pro makeup artists share their tips for perfecting the technique that’s quickly become the new industry standard.

In this video, I am showcasing a cool toned soft glam smokey eye look, providing a variation from my usual warm tones. This eyeshadow style is perfect for bridal makeup or bridesmaids. Products used i ...

From her soft skin to her bright cheeks and glossy-pink lips, the makeup is a masterclass in natural-looking bridal glam, and lucky for all of us, Dubroff shared the full product breakdown.

This video showcases a bridal-inspired eye look, featuring techniques and products ideal for achieving a stunning makeup ...

We went to pro makeup artists to get their take on what soft glam means to them and learn how to re-create the look that has garnered nearly 400 million views on TikTok.

“The signature WAG makeup look is a neutral, soft-glam look,” she tells Glamour. “The girls love to be glammed, but not overly glammed, and it’s something that goes with their team colors ...