Wool isn’t just for winter wear anymore, and its use in everything from shoes to underwear briefs is pushing prices of merino, the most popular type of wool fiber for clothes, to near-record highs.

Soft Power – Local Wool Initiatives for a New Industrial Revolution takes place from 3:00pm to 4:00pm on 17 September 2024 at The Garden Museum, 5 Lambeth Palace Road, London SE1 7LB, UK.