Yes, kids, Cap'n Crunch is looking at you. And so are the Trix rabbit, Toucan Sam and Tony the Tiger. The mascots on boxes of cereal advertised to children tend to stare downward to catch the gaze ...

As for the effectiveness of the mascots, Fred and Barney are most identified with their cereal, even without seeing them on an actual box of Fruity Pebbles. But Tony the Tiger takes the title for ...