LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

LinkedIn’s 2025 B2B Marketer Sentiment Research says 97% of marketers surveyed find video and influencer content to be the most effective tools to drive direct sales.

With video surging and organic reach falling, LinkedIn is shifting toward a TikTok-style model. Can it still serve business users? The post LinkedIn wants to be the TikTok of business — will it work?

LinkedIn is rolling out clickable links in photos and videos in the newsfeed. This will be available on personal profiles as well as on your business page. This is good exposure for you, so I want ...

For its 2024 State of Video report, the video marketing platform Wistia surveyed over 2,000 professionals who use video marketing and found that 26% use A/B testing to see how to best place or ...

3. Podcast Video Snippets on LinkedIn: Patricia Baxter Patricia Baxter is an influencer on LinkedIn with a large and engaged following of over 24 thousand people.

In 2023 and beyond, video isn’t a nice-to-have B2B marketing asset. It’s a critical pillar of any effective B2B marketing program. Why Video Is Essential In Your B2B Marketing Strategy ...