The vintage Coca-Cola commercial emphasizes the brand's identity as "the real thing," highlighting its refreshing taste and its ability to enhance meals. The repetitive tagline reinforces the idea ...

Cans of Tab Cola on display at a supermarket. - Ramin Talaie/Getty Images Tab cola was Coca-Cola's first diet soda to make a splash. It was the top diet beverage in the U.S. until Diet Coke entered ...

Coca-Cola is partnering with digital content company Tafi to create a vintage wardrobe for Samsung augmented reality (AR) emoji, per a press release. The tie-up is a celebration of the 50th ...

"The wheels didn't turn right, the faces looked off, and that warmth everyone remembers from the original was simply gone," ...

The company’s nostalgia-filled commercials are a holiday tradition, but this year’s ads are facing backlash for dipping into the uncanny valley. By Alex Vadukul With temperatures dropping, nights ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Can an image elicit a sound without actually making ...

The self-framed tin lithographed sign showing Elaine, the girl on the company’s 1916 calendar, sells for more than $12,000. A tin sign picturing an attractive girl sold for $12,390, which is an ...

Retro Coca-Cola items are highly collectible and widely available at just about every antique store. From iconic porcelain signs to rare vending machines and whimsical advertising displays, vintage ...

You don't typically think a print ad can be audible. But Coca-Cola recently launched a print/outdoor campaign in Europe that, despite trying your best, you'll very likely hear. Not all brands could ...