These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to ...

In 350 BC, Aristotle reported seeing illusory movement after staring at a constantly moving stimulus. Later coined the "waterfall illusion," scientists are still investigating the properties of motion ...

To perceive the relative positions of objects in the visual field, the visual system must assign locations to each stimulus. This assignment is determined by the object's retinal position, the ...

Humans exploit a range of visual depth cues to estimate three-dimensional structure. For example, the slant of a nearby tabletop can be judged by combining information from binocular disparity, ...