Gartner, Voice of the Customer for Contract Lifecycle Management, Peer Contributors, 14 March 2025, Gartner®, Magic Quadrant for Contract Life Cycle Management, October 2024, and Peer Insights ...

Dive into how AI can transform your understanding of the voice of the customer (VoC). As customer feedback swells into massive datasets, traditional methods falter. Learn how AI techniques like ...

Sirion, a global leader in AI-native contract lifecycle management (CLM), today announced that it has been recognized as a Customers’ Choice in the 2025 Gartner® Voice of the Customer for ...

The importance of customer loyalty in business is widely understood. However, converting customers into loyal and active promoters is not just about having good products or services to deliver.

Marketing Smarts episode guest Nate Brown says a voice-of-customer initiative is the "capability that we have to go where our customers are and to listen to them and absorb their feedback in ...

We know that having the right customer context and understanding the "why" of their opinions and emotions can influence everything from product innovation and R&D to marketing and brand awareness ...

Voice of the Customer (VoC) programs are evolving from basic survey and customer feedback programs to more comprehensive programs that companies are using in a variety of ways for a mix of ...

Using the Voice of Customer Feature Evaluation Tool List out the features of your design. Make sure you can explain each feature and how it works in each conceptual design. Research features of ...

However, 57% of those B2B buyers said sales reps frequently don't understand their customers' business. Where can you get voice-of-the-customer data? One of the most popular ways to collect ...

What we usually have in our Voice of the Customer (VoC) toolbox are different types of self-report questionnaires; sometimes we seek responses to a popup message question, other times we use ...