In today's fast-paced tech world, launching a successful product requires a tight interplay between crafting a product people love (product/market fit or PMF) and getting it into their hands ...

Startups don’t die from lack of money. They die from lack of market. “The number-one reason startups fail is they launch to no market need,” Tabas said. “They were high off their own idea and built ...

It takes a long time to find product-market fit (PMF). For notable companies like Slack, it took over four years. That’s why falling out of PMF can feel like the end of the world, but it doesn’t have ...

For all their pitches promising something new, AI startups share many of the same questions as startups in years past: How do they know when they’ve achieved the holy grail of product-market fit?

What if the secret to your business’s success isn’t just about having a great product, but understanding exactly where you stand in the journey to product-market fit? Too often, entrepreneurs chase ...

Going to market used to be simple: Buy ads, hire a team of sales reps, and spend thousands of dollars on a PR stunt. Hell, just give away money if it means you’ll sign up more users. Today, all that ...

You can usually feel the absence of product-market fit long before you know how to define it. You’re pushing every demo, chasing every trial, refreshing dashboards hoping this week’s cohort will stick ...

Five years ago, SpaceX launched Starlink, which has since grown into its biggest revenue driver, expanding to more than 100 countries. But as Starlink scaled, it faced a major hurdle: accepting ...

Discover how market challengers use strategies like pricing, product differentiation, and innovation to compete with market leaders and change industry dynamics.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

Investors clamouring for exposure to US technology firms drove structured products volumes to record heights in 2024, underlining how the tech and AI frenzy has permeated the complex ecosystem ...