Why did the Australian Open animate its tennis players?
The Australian Open decided to broadcast its games a little differently this year. Instead of streaming the matches in live action, the tennis tournament created Nintendo-like digital avatars of the tennis players to depict them during their YouTube livestreams.
2025 Australian Open 2025 men’s semifinals
15h
Veteran Madison Keys took down No. 2 seed Iga Swiatek in a thrilling three-set match (5-7, 6-1, 7-6(8)) in the Australian ...
13hon MSN
Madison Keys saved a match point and upset No. 2 Iga Swiatek 5-7, 6-1, 7-6 (10-8) in a high-intensity Australian Open ...
The ongoing 2025 Australian Open has taken a unique approach to its live broadcasts on the official YouTube channel. Rather ...
There are robots to serve meals in restaurants, mix cocktails behind the bar, even tuck you under the covers after a long day ...
Danielle Collins thanked her haters for paying her bills at the Australian Open, and this is the kind of energy more people ...
Even in this world, the whole concept is a blast—fingers (and fully rendered clothes, unfortunately) be damned. You can see it for yourself on the Australian Open’s YouTube channel, with matches ...
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