Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.
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Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...
In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
The event kicks off next week, offering discounts on popular smartphones like the Samsung Galaxy S24+, Moto Edge 50 Pro, ...
The brand has signed three-time ATP title winner Frances Tiafoe, currently ranked 17th in the world, as its newest ambassador ...
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