The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, ...

The deal is a “platform investment,” in which private equity firm Inverness Graham sees Alliant as a foundation to build on.

PubMatic told investors that it won’t lap the impact of a large DSP (ahem, DV360) having switched to a first-price auction ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Meta continues to tinker with its business model as it deals with the new European regulatory environment. Starting this week ...

Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they ...

The physical presence of the boutique is a force multiplier for Nespresso’s marketing efforts. Nespresso predates the ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Throughout the CTV market, there is an ongoing push for higher levels of transparency and control – and for good reason.

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical ...